- February 23, 2015
- Posted by: Robert Duke
- Category: Business, Database, Mailing List, Marketing
We all know that Lead generation plays the most important part to grow and maintain a business. However, there are very few businessperson who know the need to execute a system for list management. So, if you are unaware that how important list management procedure can be for your business, then let us inform you that managing your lead databases can definitely make sure that you are bestowing your precious time, effort and money to those prospective customers that are quite probable to turn into your regular clients soon. Although you may feel that it is risky to remove several names from your lists frequently, but by doing so can no doubt lead to a more practical use of your sales and marketing resources.
A customer response management tool can be a great asset for businesses that reach out to potential clients with phone calls. These programs actually enable staff to record observations about each call or effort that is made to any active lead or customer. These records can confirm that clients are not being contacted rarely or too often. Apart from that, each employee of your organization is familiar with the clients and know their requirements as soon as they make the call. There are a number of well – regarded CRM system that you can select for your business.
It is always advisable to cleanse your lists quarterly or bi –quarterly because many times it is seen that mass mailings have a high bounce –back rate, this generally happens when clients move on to a different location or when there is a change in their email information. Always remember to record a notice for a returned email or letter , and do remove the lead from future mailings until the info is updated. Although this technique can significantly cut down your list, you can be assured that every letter or email that you send will definitely reach its projected audience.
Furthermore, always maintain a track record of where the converting leads come from.Moreover, if you are frequently purchasing your mailing lists from a third party vendor, ensure that you check the quality of those lists by calculating their conversion rate. This can enable you to take a more informed decision, whenever you are thinking to build your mailing list. Make the best use of your sales team’s time and effort by performing good list management practice.
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.