Business Cards play quite an important role in any business as it represents the brand. Although we understand its necessity and use it every day while networking, we fail to understand that this small brochure can be also used as a great marketing tool. So guys sit back and think for a while that the tiny brochure you chose to hand it to a person is for a reason, therefore you must take the opportunity of marketing your business to a targeted audience by utilizing your business card that can actually enable you to generate sales.
With inputs from marketing experts Ross Kimbarovsky and Mike Samson, we have listed below; few tips to make your business card the best marketing tool.
- Your card should have a purpose: According to several marketing experts, your business card should multi-task, so convert it into a scratch card, an event ticket or a bookmark. By making your business card a conversation piece your business is sure to automatically become a part of the conversation.
- Include testimonials: With testimonials you can definitely add credibility to your brand. Always remember that customers rely on other customers, so add a brief quote on the back side of your business card, you can also add a link to a quote. This is an excellent way to utilize valuable space on the backside of the card.
- Use it as a means for tracking: Always add a QR code or SKU on your business card, and while giving it out to somebody offer the recipient discounts or coupons for checking out your web site. By executing this technique you will surely be able to record the rate at which your business card urges individuals to take action. You can always try another technique if the existing design and incentive does not work effectively.
- Add your Own Image on the card: If you want people to recognize you easily, then try to add your own picture to the name on your card. Moreover, this can easily make you distinguishable from your competitors.
Robert Duke is a Marketing Manager and Spokesperson of Blue Mail Media.