The world is witnessing a storm of change powered by increasing adoption of Information Technology around the globe. While developed nations have already set their feet well in the technology space, developing nations too are racing towards becoming digital economies to shore up their growth prospects. As per a recent Gartner report, “Worldwide IT spending is forecast to grow 0.9% in 2016 on a constant-currency basis. However, currency rate changes will limit market growth to slightly negative, with 2016 at $3.4 trillion. By 2020, spending is forecast to approach $3.8 trillion in current dollars.” Going by these projections, there are immense opportunities for the sellers of IT hardware, software and associated services.
Marketing, Not an Easy Affair
Fortunately, the IT industry presents enough market for everybody to play in as the demand for IT products and services are constantly booming. This rising demand has no epicentre as it is coming from across the world. However, what seems to be a tough nut to crack for the IT marketers is to be able to market their products, solutions and services well in the market. Most of the times, reaching out to the key people who make major IT related decisions becomes highly intricate as marketers have to pass through many communication gateways to connect with concerned persons. Sometimes, they do it successfully, other times, the message dilutes in the long chain of communication without bringing any fruitful results.
Why Buy A Marketing Database?
Whether you choose to promote your offerings via telephone, email or mail, you need relevant data to meet your purpose. And accumulating precise data on key IT decision makers such as CIOs, CTOs, IT Directors and others requires a certain expertise which your sales team or in-house data team may not have. In fact, delegating the job of data collection to your in-house teams will distract them from focusing on sales to deal with heaps of unstructured, unverified and inaccurate data. What you can do alternatively is partner with a reliable database provider who understands your marketing challenges and campaign requirements, and helps you with targeted list of technology users or potential buyers. Doing this can save you considerable cost and streamline your sales process in a significant way.
Buying an email database such as CIO Email and Mailing List can incredibly boost the morale of your sales and marketing cadre. With targeted list of decision making executives in their hands, they can focus their energies on getting their message across to the right people rather than wasting time and resources in passing through multiple junior level executives in the chain of communication. Most importantly, buying a qualitative database from reliable and ethical database providers can significantly shore up your chances of success. Not only you can improve your response rates but also you can drive more conversions using the right database. Moreover, if you are planning to expand in a new market and do not have the right data to reach your prospects, a mailing database can make your job easy at a fraction of cost.
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.