In today’s competitive business world, it is quite important for marketers to understand the fundamentals of high – converting email campaigns, so that they can optimize emails before sending them out, as how many of your recipients convert at the end of the day matters the most in any marketing campaign.
According to several marketing experts you can definitely get better marketing results with beautiful designs, below listed are the three fundamentals of good design in context of optimizing email campaigns.
- Simulate the action with words and images: Firstly, you must do your level best to create, the urge to motivate customers to purchase your product or service. For this you need to showcase your customers that they are sure to get satisfaction after using your product/service and it will definitely lead to more pleasure. Therefore, with the help of powerful imagery and excellent copy-writing, you can highlight the benefits of your product or service.
- Minimize anxiety: Remember that customers always tend to be in doubt that the money they are spending in order to purchase the product/service is worthy or not. Therefore, you can apply two tactics in order to combat such fears in email campaigns. First one is to feature trustworthy testimonials from happy and satisfied customers, which should include their names and photographs. Second one is by demonstrating impressive customer numbers and combining them into the design of your email marketing campaigns.
- Make converting simple and effortless : You can increase the probability of a conversion or sale by incorporating something easy and convenient in your email campaign, as it is one of the most effective ways to drive sales, claims consumer psychologist Adam Ferrier. You can very effortlessly do this by including a highly visible call to action button in the design of your email marketing campaigns. Moreover, you can structure your content layout to make action as simple as possible and remove confusing elements that do not support conversions.
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.