COVID19: 5 Ways to Stay Safe and Connected With Your Target Audience

Unfortunately, COVID-19 has created a global mess. We understand this is a truly challenging time for both the businesses and the people. With stock market plunging, and cases of coronavirus rising, the business owners are finding it challenging to deal with the disruption of their operation.

Fret not, if you are one among them. It’s not too late for the companies to set up remote workforces, communicate with the clients, and prepare for the unpredictable future. This article highlights some essential tips on how to protect yourself from this worsening outbreak and, at the same time, on keeping your business intact.

Some essential tips on the practical realities of dealing with this epidemic include:

  • Wash your hands thoroughly for 20 seconds using a soap
  • Avoid touching your face, eyes, nose, and ears
  • Avoid cleaning frequently touched objects
  • Stop being around sick people
  • Prioritize your mental health
  • Avoid going overboard on news consumption
  • Cancel your travel plans for at least a few months
  • Strengthen your immune system while you are at home

Not too Late to Plan your Business Strategy for Upcoming Quarters

Despite the cases of COVID-19 continue to surge, sending people in a panic, it’s never too late for organizations to set up a remote business and execute their campaigns. Here are the few things one can do now:

1.     Email Marketing

Emails come to your rescue when you are getting less face-to-face time with your audience. It is the best tool to target your customers and make them excited with your inspiring and helpful messages during this time of the year. A straightforward way is to create a hype amongst your subscribers by organizing a contest or giveaway.

Email marketing strategy requires minimal planning, but yields tons of engagement. For instance, if you are into a healthcare segment, it’s clear that your industry doesn’t lend itself to a giveaway. In such cases, you can come up with a cash prize or partner with other businesses in your community, such as offering free online coupons to any educational sources.

2.     Direct Dials

It isn’t surprising to know that your target audience feels isolated amongst the coverage of the virus, like how you do. So, take time to reach out to them with direct dials, and remind them that you are concerned about their health and at the same time, available for business. Checking in on them while being personal, and genuine will undoubtedly enhance brand trust and loyalty.

3.     Webinars

Host webinars instead of conferences as it is advised to avoid social gathering in the light of COVID-19. Webinars are one of the exceptional ways to engage the audience and also get some information about them. You can even personalize the webinar by displaying the picture of your team and the internal workings of your organization in the beginning.

Furthermore, be prepared to stay transparent about the precautionary measures and plans taken by you to stay safe amidst the outbreak of coronavirus.

4.     Data Hygiene

In a business environment, it is quite essential to maintain the accuracy of the data throughout the sales funnel. Customer’s name, address, contact details, company name, buying pattern, and past purchases – every single piece of data is crucial to market your brand. Without a clean database, all the strategies to keep your customers updated during this time is futile.

And that’s where data hygiene comes into the picture. Data hygiene fills all the missing gaps in your database, eliminates incomplete and inaccurate customer information, removes duplicate records, and provide you with the reliable customer data.

5.     Social Media

About 7 in 10 internet users are active on social media, making it one of the best platforms to stay connected with the target audience. There are several ways in which you can engage your customers through this channel. Some of which are listed below:

  • Post COVID-19 safety tips for your followers
  • Hold polls and questions asking about their current situation
  • Reply genuinely on all the comments on your posts
  • Implement IGTV to inspire them with practical tips

If you are organizing giveaways, invite them to participate and tag some of their friends. This is an excellent approach to get the word out about your brand.

Final Note

Above are some of the crucial steps that businesses can take now. In addition, you must always try to stay informed about the current ongoing in your community. Practice all the guidelines and the directions given by your local authorities and the state. Stay safe!

Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.
Samuel Joseph, Sales Head