5 Ways to Increase Brands Awareness for B2B Business in 2016

Brand awareness is the contingency through which consumers are accustomed to the life and availability of the product. Brand Awareness is acknowledged as the amplitude to which consumers specifically plug into the brand with the individual product. Brand awareness includes both brand awareness at the same time brand recollection.

1. Social Focus

As the number of social networks invariably getting big, trying to be functioning now and forever on all of them is considered to be a fool’s errand. Here comes a significant point that you should abide by, if your business is best befitting to a specific network,then don’t knuckle down to second thought and put the majority of your energy into a few sites.

Just as, photo-heavy sites might pitch into Instagram and Pinterest, it is usual that B2B companies do best on Twitter still you should explore to know where your audiences hang and devote yourself to those networks. You shouldn’t totally forgo the other social sites, but concentrate on what you know works. If you are not sure about your core network, start digging into analytics to get at where your referral traffic is coming from.

2. LinkedIn Publishing

The value of guest posting has been increasing as a best means of brand awareness, but apart from this, there are also other dependable and interesting methods to get advertised and promote your name across the web.

Lately, LinkedIn started allowing users publish posts right to LinkedIn through some publishing tool. As per this, if your posts get adequate consideration, it could be placed in the LinkedIn home stream for many users. It also works out as an added bonus, because, having posts attached to LinkedIn account also helps recognize you as a thought leader!

Indubitably, you can also always make provision for your own company blog and post there – just double-check you share and promote your posts once they are published.

3. PPC Advertising

With SEO becoming more challenging day by day and when organic Google real-estate fall short, PPC is the smarter solution for getting your brand visible on Google.

Through PPC Advertisement by means of targeted keyword research, you could be showing up at the top of Google for pertinent searches. Even if users turn out to be clicking on your PPC ad, your name at the top of the search results makes a positive impact and is inconceivable for magnifying brand awareness.

4. Remarketing Campaigns

Remarketing is a favoring proposition for amplifying online brand awareness. Remarketing engrosses showing ads to users who visited your site, but they left before converting.

Remarketing ads are located all across the web and particularly on sites your customers visit. This works out effectively as your visitors will be seeing your business everywhere – while shopping online or on their favorite blogs, etc. This gives your brand a bigger impression. And this is also a great way to heighten your conversion rate.

5. Paid Social Advertising

With Organic social marketing is becoming more complex and difficult day by day tends to more businesses turn to paid social advertising.

Facebook and Twitter ads are comparatively cost-effective and help a long way in getting your brand seen on social. Whether your users convert or not convert constantly, here through this method, each and every supplementary piece of familiarity taken into account when users decisively are ready to make a purchase. So, comply with the above five strategies and get your customers and audience acquainted and recognize your brand!

Author: Robert Duke
Robert Duke is a Marketing Manager at Blue Mail Media. With over 10 years of experience across B2B Marketing, Lead Generation, and brand marketing, Duke has helped several SMBs and large-scale organizations to elevate their marketing strategies.

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