It is easier to approach the CEO because they are synergistic leaders with enthusiasm and slacks a little to allow marketers sufficient room to promote the merchandise. But, it is a greater challenge marketing products and services to CFO. The CFO is a value assessing officer. They are paid to evaluate every intricate detail of the deal before investing in it. A straightforward way to target CFO’s of any companies is by availing the CFO Email Database from trustworthy vendors.
9 Rules of Engagement with CFO using Email Database.
- Avoid Instant Sales Pitch
Glorifying your brand, products and individuals in the company is a tasteless move. Perhaps, glorifying is a top reason to make CFO’s point at the door. Remember, business is all about money, value, and time. If you promptly waste all of it in a single breath, the door is quickest excuse to CFO’s. Remember, the executive class expects brisk answers and upright solution to a problem. The best approach is to be subjective of the benefits. If your product can cater the message with clarity, you become the deal maker.
- Make Detailed Research
The approach of one CFO differs from another. Hence, individual financial valuing may seem confusing especially if you have marketed your products to other CFOs. To get a better value always assess what the situation demands and make best use of the scenario.
- Identify where the expenses can be saved
Strategy and growth are two aspects most valued by the CEO fraternity. CFO’s are engrossed in weighing the economical benefits made by the organization. He is accountable for ensuring the investments are not made into wrong products.
- Accuracy Counts
If you were to get anywhere closer to gaining the approval of CFO, it isn’t happening without factual reports and veritable analysis of the products. They are financial metrics that CFO’s use to anticipate the outcome of investing in the product.
- Avoid labyrinth facts and figures
It is impractical to propose an economic model based on information that is too complex to decipher or verify. Using the metrics that can be easily understood is the best way to approach CFO.
- Use Real World Benchmarks
Every simulation of analytical presentation to the CFO must be backed by real world benchmarks. The more backing you have for your proposal; the better will be the outcome.
- Highlight the Benefits and Anticipated Results
Most CFO will have an analyst working to assess the proposition by evaluating all business metrics to ensure profitable ROI. In case the deal requires extra costs, it is recommended to hire an analyst to translate the facts and figures to the CFO.
- Make the Facts Easier to Evaluate
CFO’s demand rational justification for the impact of making the purchase. Be prepared to answer how the proposing marketer will handle the crisis if the benchmarks are missed.
- Making the Deal Official
It is important to make the transaction visible to the company members that the CFO has committed to the proposition with the marketer. Request an executive email or a meeting to announce the completion of the deal.